How the super rich bank differently than the rest of us (2024)

Research reveals the rich and ultra-rich set themselves apart from most, particularly when it comes to saving, investing and banking. No one does it alone, and many utilize advice from financial professionals.

Here’s a look at some of their most common financial habits.

1. The Rich Use Private Wealth Management

High-net-worth individuals aren’t going to walk into a bank and ask for a regular checking account. They’d miss out on valuable benefits associated with private banking services. Seeking out a private wealth manager or financial advisor might make more sense when there’s a large amount of money involved.

Instead of dealing with a bank teller or calling into a customer service hotline with account questions, rich clients can speak with their own dedicated manager who’s familiar with their accounts.

2. The Rich Stick With Big-Name Banks

High-net-worth individuals often turn to well-known brands to meet their banking needs. According to a recent study, 32% of Americans with a net worth between $5 million and $25 million choose to do business with either Bank of America or Wells Fargo.

Credit unions and community banks are becoming more technologically savvy. But big banks are more likely to offer the latest and most innovative products and services.

3. The Rich Invest Heavily to Grow Their Wealth

Many wealthy investors understand the need to make smart investments in order to hold on to their wealth and boost their net worth. Individuals with a net worth of $100,000 to $25 million, only have 13% of their assets in cash or liquid investments while nearly 60% are equities, meaning they’re investing the bulk of their wealth in the market.

Another survey found the typical American investor keeps 65% of their assets in cash and only 18% in equities. The takeaway? When it comes to banking and investing, the rich and ultra-rich aren’t afraid to gamble with their investments to potentially earn greater returns.

The Best Way to Start Banking Like the Super Rich

Whether you’re already a savvy investor or building up your retirement savings, the most reliable way to start banking like the wealthy is to work with a financial advisor. These financial professionals can offer unbiased advice on how best to grow your portfolio and increase your savings, regardless of your current financial status.

While the value of working with a financial advisor varies by person and advisors are legally prohibited from promising returns, research suggests average additional investment returns can range from 1.5% to 4% each year.

Voya Financial found that 79% of people who use an advisor said they “know how to pursue achieving their retirement goals.” The study also found that 59% of those who use an advisor have calculated how much they need to retire, while 52% established a formal retirement investment plan.

How to Find the Right Financial Advisor for You

Finding the right financial advisor that fits your needs doesn’t have to be hard. SmartAsset’s free tool matches you with top fiduciary financial advisors in your area in 5 minutes. Each advisor has been vetted by SmartAsset and is legally bound to act in your best interests. If you’re ready to be matched with local advisors that will help you achieve your financial goals, get started now.

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How the super rich bank differently than the rest of us (2024)

FAQs

What is the difference between the rich and the wealthy? ›

Rich people may focus more on spending and maintaining a certain lifestyle, while wealthy people may prioritize accumulating assets that produce income or appreciate in value. The distinction between rich and wealthy also lies in how they approach investments, expenses, and financial planning.

How do the super rich handle their finances? ›

The wealthy invest in retirement consistently, and they also invest in education. They take care of their health and, more often than not, pay their healthcare bills without incurring medical debt. They also tend to purchase high-quality products and food.

What is the difference between rich and financially stable? ›

While being wealthy can contribute to a healthy financial picture, financial stability refers to having control over your finances and not swimming in money. Being rich typically implies having substantial wealth or assets beyond what's necessary for financial stability, often leading to a luxurious lifestyle.

Do banks treat rich people differently? ›

Rich Americans often have a dedicated financial team that caters to their specific banking needs. “Wealthy clients receive highly personalized banking services. This includes dedicated financial professionals who are available around the clock to handle all banking needs and provide financial advice,” Tamplin said.

What is the main difference between rich and poor? ›

Rich people see money as an opportunity, poor people see it as something to be earned. Rich people are said to make money work for them. Instead of just working and relying on income, a rich person would take a proportion of their income and invest it. Compounded interest works in favour of the rich.

What is the difference between rich and wealthy life? ›

If you're rich, you may buy liquid or depreciating assets. For example, you may purchase high-end sports cars or designer clothing. You can afford to buy expensive things, but these purchases don't produce income and can lose value over time. By contrast, wealthy people tend to think about the long-term.

What kind of banks do millionaires use? ›

1. JP Morgan Private Bank. “J.P. Morgan Private Bank is known for its investment services, which makes them a great option for those with millionaire status,” Kullberg said. “With J.P. Morgan, each client is given access to a panel of experts, including experienced strategists, economists and advisors.”

Where do the super rich get their money? ›

“On average, the wealthiest start their lives substantially richer than other households in the same cohort, own mostly private equity in their portfolios, earn higher returns, derive most of their income from dividends and capital gains, and save at higher rates,” the paper stated.

What are the three things millionaires do not do? ›

Millionaires prioritize avoiding consumer debt, making wise financial decisions, and aligning spending with long-term goals.

What salary is considered rich for a single person? ›

You'll need to earn more than half a million annually to be considered among the highest earning residents in 11 states and Washington, D.C.

How to tell if someone is rich? ›

  1. Minimalist Homes: Where Less Is More. ...
  2. Low Profile Luxury Cars: Driving Discretion. ...
  3. High-quality Wardrobes with Minimal Brand Identification: Style with Substance. ...
  4. Real Generational Wealth: Steadfast Stability. ...
  5. Subtle Signs of Real Estate Investment: Property Portfolio. ...
  6. Pearliness of Their Whites: A Smile of Affluence.
Dec 14, 2023

Can you be wealthy but not rich? ›

While those terms may seem like they're the same concept, there are nuances between them, and you can be rich without being wealthy, and vice versa.

Do wealthy use credit cards? ›

Although most adults have credit cards, millionaires are even more likely to use them. According to the Federal Reserve, almost all adults with incomes over $100,000 have a credit card in their name.

Where do billionaires keep their money bank? ›

Moreover, according to a study by Bank of America, millionaires keep 55% of their wealth in stocks, mutual funds, and retirement accounts. Millionaires and billionaires keep their money in different financial and real assets, including stocks, mutual funds, and real estate.

Where do the wealthy take their money? ›

Wealthy individuals put about 15% of their assets into fixed-income investments. These are stable investments, like bonds, that earn income over a set period of time. For example, some bonds, like Series I Savings Bonds, pay 4.3% right now and pay out the interest every six months.

What is considered rich or wealthy? ›

For example, you may be considered rich if you're in the nation's top 1% of earners. In 2022, that group saw an average annual income from wages of $785,968—nearly 19 times higher than the bottom 90%, according to the Economic Policy Institute Open in new tab.

Is rich similar to wealthy? ›

Some common synonyms of wealthy are affluent, opulent, and rich. While all these words mean "having goods, property, and money in abundance," wealthy stresses the possession of property and intrinsically valuable things.

What is the difference between rich and wealthy in the Bible? ›

The Difference between Wealth and Riches

According to Kotter “riches” correspond with self-indulgent hearts while the wealthy see themselves as stewards of God's gifts and manage their possessions in ways that honor him.

What is the definition of being wealthy? ›

adjective. Someone who is wealthy has a large amount of money, property, or valuable possessions. ... a wealthy international businessman. Synonyms: rich, prosperous, affluent, well-off More Synonyms of wealthy.

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